Steve Jobs Biography Renamed: 'iSteve' Becomes 'Steve Jobs
Walter Isaacson's forthcoming authorized biography of Apple CEO Steve Jobs has a new title.
The book, set for release in March 2012, initially appeared on Amazon.com with the title "iSteve: The Book of Jobs." It has since been renamed and is now listed simply as "Steve Jobs: A Biography."
According to Fortune,
The old one, iSteve: The Book of Jobs, was chosen by Simon & Schuster's publicity department. The author, Walter Isaacson, was never quite sure about it. His wife and daughter, however, were. They thought it was too cutesy. And now Isaacson has persuaded his publisher to go with something simpler and more elegant:
On Amazon, the biography is described as providing an "extraordinary account of Jobs’ professional and personal life." The official description adds, "Drawn from three years of exclusive and unprecedented interviews Isaacson has conducted with Jobs as well as extensive interviews with Jobs’ family members, key colleagues from Apple and its competitors, iSteve is the definitive portrait of the greatest innovator of his generation."