Amazon: Even Cheaper Kindle Coming, Sponsored By AT&T

Posted: Updated:

(Reuters) - Inc (AMZN.O) said on Wednesday it has struck a sponsorship deal with AT&T Inc (T.N) to sell a less expensive version of its Kindle 3G digital reader.

Amazon's Kindle 3G, which allows users to buy electronic books without having to subscribe to a wireless network, costs $189. The AT&T sponsored device, which will also include built-in ads on its screensavers, will cost $139.

Amazon in April introduced built-in advertising from companies such as General Motors Co's (GM.N) Buick, Procter & Gamble Co's (PG.N) Olay, and Visa Inc (V.N), on a different version of the Kindle, which competes with devices such as Barnes & Noble Inc's (BKS.N) Nook and Apple Inc's (AAPL.O) iPad tablet.

(Reporting by Phil Wahba, editing by Gerald E. McCormick)

Copyright 2011 Thomson Reuters. Click for Restrictions

Around the Web

UPDATE 1-Amazon to offer cheaper Kindle, sponsored by AT&T ...

AT&T Sponsors Cheaper Kindle 3G With Special Offers | paidContent

AT&T to begin sales of Amazon's Kindle -

AT&T Stores to Carry Kindle 3G | PCWorld

Amazon Unveils Cheaper 3G 'Special Offers' Kindle With AT&T

Amazon to offer cheaper Kindle, sponsored by AT&T

Amazon to offer cheaper Kindle, sponsored by AT&T

Amazon's ad-supported 3G drops to $139, thanks to AT&T

From Our Partners