Even with the all-time jackpot that "Harry Potter and the Deathly Hallows, Part 2," is experiencing is already experiencing, just hours into its theatrical run, film studio executives have had major reason to be nervous this summer: 3D movies, the ticket price cash cow of the past few years, have largely been failing.
Indeed, while putting up solid-to-strong numbers overall at the box office, 3D-ready films such as "Pirates of the Caribbean: On Stranger Tides" and "The Green Lantern" have underperformed in the glasses-extra ticket sales department, with more traditional 2D renderings doing just as well, if not better with viewers. More than a few critics have blasted the offering as a sort of spectacle money grab, especially for films converted post-shoot to capture more turnstile cash.
To the studios' great relief, in comes Martin Scorsese to settle the controversy.
The legendary Oscar-winning director, whose subject matter generally involves guns, blood and language not suitable for the ears of babes, has cast his lot with the 3D movement, unveiling the first trailer for "Hugo," his epic big screen adaptation of Brian Selznick's hit novel. Starring Asa Butterfield, the film is a whimsical trip about an orphaned boy, named Hugo Cabaret, living in the secret bowels of a 1940s Parisian train station, who navigates the secret and often magical passageways of the underground with his new, adventurous friend, played by Chloe Moretz.
Centering on a heart-shaped key used to bring life to a clue-bearing, sketch-drawing robot, the 3D epic has shades of "Harry Potter," as well as more classic stories, with Moretz's character even pointedly giving the film's marketing campaign to viewers: "It's Neverland and Oz and Treasure Island all wrapped into one."
Co-starring Sacha Baron Cohen and Jude Law, the film hits theaters November 23rd.