Gwyneth Paltrow's Coach Ads Drop (PHOTOS)

07/20/2011 07:42 am ET | Updated Sep 19, 2011

Gwyneth Paltrow's long-awaited Coach ads have dropped and they're as bland classic Americana as expected.

The Goopster poses in a gray turtleneck, clutching one of the brand's handbags and a pair of its shades. Take a good look, because Women's Wear Daily reports that the campaign -- meant to fete the vernissage of Coach's flagship in London -- won't be released to the U.S. audience, instead breaking in international issues of Vogue, Vanity Fair, InStyle and Harper's Bazaar.

Gwyneth previously told the fashion newspaper, "I'll never forget getting my first Coach bag," and Coach's executive creative director Reed Krakoff called her "a natural choice," for the label's newest brand ambassador.

Paltrow was first rumored to be tapped for the gig in April, after Page Six spotted her leaving Coach's headquarters in Manhattan.

Take a look.

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