Would you still pay a dollar for Honest Tea if you could take it for free? On July 19, the company conducted an Honest Cities social experiment—it placed unmanned beverage kiosks in 12 American cities. There was a box for people to slip a dollar in, but there were no consequences if they did not pay.
Turns out, Americans (or at least Americans who like Honest Tea) are pretty gosh darn honest. Chicago was the most honest city, with 99 percent of people still paying a dollar. New York was the least honest city—only 86 percent coughed up the buck.
The full results:
San Francisco: 93%
Washington, DC: 91%
Los Angeles: 88%
New York: 86%
Honest Tea is donating all of the money collected, nearly $5,000, to Share Our Strength, City Year and Rails-to-Trails Conservancy. The company is matching the total, bringing the total donated to $10,000.
Watch Honest Tea's hidden camera video below: