Chipotle Mulls Breakfast, Healthy Items
Chipotle currently only offers breakfast in one of its outlets, in the Dulles International Airport. Customers have said fantastic things about the offerings; one enthusiastic blogger called the Dulles Chipotle's breakfast burrito "one of the best Chipotle burritos [he's] ever had." Lucky for him, Chipotle is now considering expanding its breakfast offerings across the country, according to Nation's Restaurant News.
The same article also reports that Chipotle is rolling out its healthy food options, including brown rice, currently available in only a selection of its stores. It also reveals, in addition to several other neat tidbits about the Chipotle back-end, the price of America's Next Great Restaurant-winner Soul Daddy's failure: $2.4 million. (Chipotle CEO Steve Ells was a judge on ANGR.)
Is Chipotle poised to go from massive cult favorite to international conglomerate? Between these moves and its other recent announcements (Nate Appleman's chorizo, ShopHouse, local produce), it certainly looks possible.