Karl Lagerfeld For Macy's: A First Look (PHOTO)

07/21/2011 12:23 pm ET | Updated Sep 20, 2011
  • Ellie Krupnick Senior Editor of Viral Content and Strategy, The Huffington Post

After first announcing the news last November, Women's Wear Daily now has more details on the Karl Lagerfeld for Impulse collection, which will launch August 31 in 235 Macy's stores, as well as online.

Priced from $50 to $170, the 45-piece capsule collection will bring the prestige of the Lagerfeld moniker to the mass-market customer, something Lagerfeld is very familiar with.

The Chanel creative director was the first high-fashion designer to link up with fast-fashion chain H&M, provoking the New York Times to note, "The long-held industry belief that lower-price collections ultimately dilute a brand's value does not seem to apply to Mr. Lagerfeld."

The immense success of Lagerfeld and H&M's "masstige" experiment inspired a slew of imitators (Versace, Roberto Cavalli, Lanvin and Jimmy Choo are among those who have since collaborated with H&M) as well as Lagerfeld's international celebrity (after going fast fashion, he told the New Yorker, "I can no longer walk in the street.")

So it makes perfect sense that one of the biggest department store chains should unite with one of fashion's biggest names. The affordable looks, aimed at 24-to 30-year-olds, will include Lagerfeld's signatures including tweed, statement jackets and dresses, WWD reports.

The Karl Lagerfeld for Impulse will be feted by Macy's in early September with an in-person appearance by the designer at the retailer's Herald Square flagship.

Read more at WWD.com and check out a preview sketch below.