Selfridges London Installs Green Lake on Roof

Hip Londoners are headed to the roof of Selfridges department store, where Sam Bompas and Harry Parr, two UK-based designers, have installed an emerald green lake complete with rowboats and a panoramic view.

The project, dubbed Voyage of Discovery, is being sponsored by the UK importers of Truvia, a sweetener based on stevia plants, many of which are planted around the green pond. The lake will be open until the 24th and visitors are encouraged to paddle around in their twee Sunday best.

Take advantage of this "world of pure imagination" while it lasts. Travelers on a Europe trip can head home through Amsterdam and ride the Floating Dutchman amphibious bus to complete their tour of improbable water attractions.

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An emerald green boating lake was created on the rooftop of Selfridges department store on Oxford Street, in London, UK Selfridges is opening its roof to the public, for just the second time since World War II. The installation was conceived by the artists Bompas & Parr and is part of the Truvia Voyage of Discovery.

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An emerald green boating lake was created on the rooftop of Selfridges department store on Oxford Street, in London, UK Selfridges is opening its roof to the public, for just the second time since World War II. The installation was conceived by the artists Bompas & Parr and is part of the Truvia Voyage of Discovery.

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[Dre1984]

11:05 AM on 07/27/2011

eww, the concept is cool, but the colour of that lake is horrid!