Book Publishers Are Beginning To Embrace The Self-Publishing Movement

07/22/2011 11:44 am ET | Updated Sep 21, 2011
  • bookbusinessmag.com

As the self-publishing phenomenon has grown and matured, traditional book publishers have passed through something like the five stages of grief: denial ("It's just vanity publishing."); anger ("It's an affront to quality!"); bargaining ("Don't you see how fruitless this is?"); depression ("Amanda Hocking "); and, finally, acceptance of the fact that the self-publishing market is big, influential and here to stay—and maybe not such a bad thing after all.

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