07/22/2011 05:07 pm ET | Updated Sep 21, 2011

Winnipeg Jets Logo Unveiled

On June 24, the National Hockey League's new Winnipeg team unveiled its team name: the Jets. Now that team has a logo.

Truth North Sports & Entertainment, owners of the Jets, unveiled the logo at 5 p.m. today. (Scroll down to see it.)

Rather than using a version of its old logo, the Jets opted for a brand new identity. Its owner explained the choice:

"[We] felt it was important for the new Winnipeg Jets to develop a strong new identity," said Mark Chipman, Chairman & Governor of True North Sports & Entertainment. "We felt it was important to authenticate the name Jets and we believe the new logo does that through its connection to our country's remarkable Air Force heritage, including the rich history and relationship that our city and province have enjoyed with the Canadian Forces."

Early Twitter reactions to the logo from Winnipeg have been mixed. The new uniforms for the team, which is moving from Atlanta, will be unveiled at a later date.

See the logo for yourself below and let us know what you think of it in the comments.