Social Media Savvy Cities: The 13 Most 'Social' Cities Ranked By NetProspex

NetProspex, a sales and marketing database company, has released its annual "Social Business Report," which analyzes the social media activity and connectedness of cities, industries, and businesses.

Among other findings, NetProspex ranks the top 50 "most social cities" in the United States--the cities with the "most social businesspeople"--based on a metric system called "NetProspex Social Index (NPSI)", which measures activity across nine major social networks, including Facebook, Twitter, and LinkedIn. NetProspex notes that the score takes into account "social presence," measured by "the number of employees with social media profiles across Twitter, Linkedin, or Facebook using a company email address," and "social connectedness," determined by tracking "the number of connections across social networks, including Twitter followers, Facebook friends, and LinkedIn connections."

NetProspex is among several companies that have attempted to track the popularity of social across different cities. Earlier this year, Mashable dubbed Cincinnati the "most social city," ahead of New York, San Francisco, and Atlanta, which were the next most "social" cities on their list. Tagged, a social networking service, did its own research and determined that North Dakota was the country's most social state, followed by New Jersey, Washington D.C., Idaho, and North Carolina. California, home to Silicon Valley, didn't even make the list.

Interestingly, there are a few newcomers to the NetProspex list this year that failed to make the rankings last year.

Overall, the West coast--led by California--outperformed the East coast: six of the top ten social cities were located on the West coast.

We've compiled the top 13 most social cities, according to NetProspex, below. Are you surprised by which cities topped the list?

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#12 (tie) - Atlanta, Georgia

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NPSI Score: 21 Source: NetProspex

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NPSI Score: 21

Source: NetProspex

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Comments

[okiejoke]

04:43 PM on 07/30/2011

Another plug for the mythos of being "social" to inflate the value of time-wasting online lemming-ness.

[whyus]

05:06 AM on 07/29/2011

While Ventura's nice, how does it rank up there with New York, Chicago and San Francisco?

[mccord82]

01:16 AM on 07/28/2011

Being on facebook doesn't make one social. All it means is you have 784 "friends" who you never interact with online, don't care to interact with online, and who wouldn't give you a lousy "hey" if they even recognized you in public. Sitting at home with your computer does not make you social. I'm reminded of a recent South Park episode every time some idiotic propaganda about how everyone should conform to the facebook myth is presented on HP.

[mhtowe64]

09:34 AM on 07/29/2011

You hit the facebook thing dead on!

[gsuescum]

04:25 PM on 07/27/2011

Since when does spending an inordinate amount of time locked in your bedroom on your computer trying to add friends to Facebook, Linked In and Twitter considered "social?" Does playing Farmville make me a really "socially active" person?

I think the list should be renamed "Top 13 Cities Where People (ages 9-26) Spend the Most Time at Home on Their Computers Without Interacting with Flesh-and-Blood Real Humans." ;-)

[robertschrader]

06:55 PM on 07/26/2011

Shit, if Austin were any prettier, it'd be illegal to live here.

[LogicalMathMan]

12:45 PM on 07/26/2011

Except for Forth Worth, which might be right-leaning, every other city is liberal.

I think Stamford, Connecticut might have made this rank because it is the venue of The Jerry Springer Show and the Mauri Povich Show....ok, ok...jk. I'm sure the people are cool there.

[Benjamin Chaneles]

03:00 AM on 07/26/2011

This "report" contains substantial errors. Without delving too far into the methodology issues, it lists two "most social" businesses for July 2011 which do not actually exist- Electronic Data Systems (acquired by HP in 2009) and Perot Corporation (acquired by Dell in 2009). Netprospex should be ashamed to release such a poorly researched document, particularly when using it as a marketing tool to sell the underlying data. Readers can infer for themselves the relative value of such a product.

[Jimmy Quillen]

02:59 AM on 07/26/2011

I moved to Seattle in '93 before that I lived 3 of the other "most" social cities respectively New York, Denver, and San Francisco. Of the 4 cities I find Seattle to be by far one of the most uptight of almost any city I've ever lived in or visited. Almost without exception anyone who owns a home builds an 8 ft.fence around it, Making real friends is almost impossible, they all act like you want something from them. Thats not to say I haven't made "any" friends it's just in my experience it was more difficult than in the other cities mentioned

[Wizard0104]

02:47 AM on 07/26/2011

How about those credit cards eh if your paying alot now imagine paying a hundred dollars more a month or even double imagine the mayhem that will cause.

[Wizard0104]

02:45 AM on 07/26/2011

I cant wait for that notice in the mail explaining how the regularly SS check will not be sent by mail because apparently other things came up.

[BrunoChopps]

01:41 AM on 07/26/2011

I also like how out culture has basically told introverts (The smart quiet ones) that you must conform to acting like a loud idiot with fecal matter spewing from the mouth.

[BrunoChopps]

01:38 AM on 07/26/2011

This whole social thing is now a advertising campaign. Not that it was ever anything of value, its a monumental wast of time and resources.

"Be Social! Buy something!"

[barnybilt]

01:04 AM on 07/26/2011

Oh My GOD! WE have socialist cities in America. Next they'll want to make us all socialists.

[mtndriver]

11:00 PM on 07/25/2011

This is incredibly stupid. I mean, incredibly!

[jgzeger]

07:05 PM on 07/25/2011

You know there's something wrong with the world when we begin to measure social connectiveness by the number of Facebook and Twitter users in a community.