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MillerCoors Drops MGD 64 Lemonade, Launched In May


First Posted: 07/27/11 02:26 PM ET Updated: 09/26/11 06:12 AM ET

After all the criticism booze companies have gotten for marketing alcohol to women (see here, here and here), here's some hard evidence to prove that the strategy might not work. MillerCoors has discontinued MGD64 Lemonade, a product launched this spring to target female drinkers.

YumSugar found the beverage, a little heavy on the artificial lemonade. It definitely reminds us a bit of Mike's Hard, a drink a drink no one has actually imbibed after turning 21. "My 18-year-old self would've loved this," explained YumSugar.

To all those large brewing companies out there, did you ever think that maybe some women want beer that actually tastes like beer?

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Filed by Carey Polis  |  Report Corrections