07/27/2011 09:44 am ET | Updated Sep 26, 2011

The Top 17 Most 'Social' Companies

When you think about the most social media-savvy companies, what firms come to mind?

Intuit or The Limited may not be at the top of your list, but they've just been crowned some of the United States' "most social" companies, according to new research from NetProspex, a sales and marketing database company.

As part of its annual "Social Business Report," NetProspex developed a ranking for the most social media-savvy businesses in the United States based on a measurement called the "NetProspex Social Index (NPSI)," a number that takes into account what NetProspex calls "social presence," meaning "the number of employees with social media profiles across Twitter, Linkedin, or Facebook using a company email address," and "social connectedness," or "the number of connections across social networks." The 100 companies included in NetProspex's list are those with that have the 'most social employees."

If you remember last year's results, you'll notice that the leader-board has since changed significantly. In fact, this year's winner is a good ol' newspaper with a new media strategy that seems to be paying off. For a broader look at how Fortune 100 companies as a whole are using social media, check out this infographic from Burson-Marsteller, which found that 20 percent of companies in the Fortune 100 were using the four "main" social networking avenues, defined as Facebook, YouTube, Twitter and blogging.

We've compiled the top 17 most social companies, according to NetProspex, below. Are you surprised by which companies did, or didn't make the list?