Thai Life Insurance 'Silence Of Love' Commercial Creates Internet Sensation (VIDEO)

A poignant new commercial for a Thai life insurance company has become an Internet sensation.

Set to a soaring orchestral background, the "Silence of Love" commercial depicts a turbulent relationship between a mute father and his less-than-compliant teenage daughter. After the girl is rushed to the hospital before what appears to be her birthday celebration, her disabled father makes the ultimate sacrifice to save his daughter's life.

Try to hold back the tears and watch the subtitled clip below (Hit the “cc” button if the subtitles don't show up.)

Comments

[Julie Webster]

07:31 PM on 08/01/2011

That was intense. I just humiliated myself in front of my boyfriend by bursting into sobs :S

[Jack Davies]

10:46 AM on 08/01/2011

Is there something wrong with Thai medicine that hey can't do a blood transfusion without killing the donor??? :O

[tmispy]

03:25 AM on 08/01/2011

Sometimes making a point hurts !! This is one of those times.

[Malcolm Harper]

03:43 PM on 07/31/2011

A beautiful masterpiece. If I ever move to Thailand, I know what insurance I'm buying!

[Richard Pearce banned]

06:22 AM on 07/31/2011

A commercial, that's more of a public service announcement, that packs more of a wollop than most Hollywood films.

Do they have an Academy Awards category for this? If not, they are overlooking a powerful piece.

[rumple4skin]

04:01 PM on 07/30/2011

This spot says so many things about so many issues, insurance being the least.
Peer pressure, family conflicts, respect of family, caste, all these elements speak loudly in this powerful production.

[Brautigan]

03:13 PM on 07/30/2011

Oh jeez. It got me.

[damomb01]

12:55 PM on 07/30/2011

Wow! What a sad commercial...but it certainly makes a poignant statement!

[commiepinko]

08:06 PM on 07/29/2011

DEPRESSING!!!

[Gangsterofboats]

11:00 AM on 08/01/2011

But such a happy ending! She gets it (finally)!

[jennyopines]

02:04 PM on 07/29/2011

I can't believe an insurance commercial just got me teary-eyed...dangit.

[Kingkongmama]

07:48 AM on 07/29/2011

They have 3 minute long ads over there?!! Lol at the raging Thai TV viewers!

[rumple4skin]

04:22 PM on 07/30/2011

"They have 3 minute long ads over there?!! Lol at the raging Thai TV viewers! "
The length of an ad is money driven in the U.S. Producers here have to squeeze a clients message into a 15, 30, or 60 second shoe and hope to deliver all the elements the client wants to say. Clearly the message is more important than the time and expense in Thailand. Well done and an excellent ad.

[AbstractImp]

07:11 AM on 07/29/2011

Give us your hard earned money -
and we won't be there when you need us.

[Mondayboy]

12:22 AM on 07/29/2011

What a powerful ad.

[cdnbystander]

08:01 PM on 07/28/2011

Well that did me in. My kid is wondering what's wrong with me. Enough HP today.

[Catherine Lynch Monks]

05:11 PM on 07/28/2011

Oh Gods I hate you people...