Sartalics: Company Develops Sarcasm Font (VIDEO)

We who spend our days IMing, Facebooking, Tweeting and so on have said it time and time again: there is a great need for a sarcasm font. Well, it looks like our social networking prayers have finally been answered by a company called Twitterblitz, started by three New York interns working at Bartle Bogle Hegarty (BBH). The solution? Sartalics.

Here's how Sartalics will work: when you want to send a sarcastic comment, you will simply put your sarcastic sentence between two backslashes and the words will slant to the left, signifying that what you are saying is the opposite of what you mean.

Twitterblitz plans on tweeting directly at "all of internet's biggest players" including executives at Google, Twitter, Facebook, Microsoft, Tumblr, Yahoo and Apple informing them of Sartalics. However, this will only happen once Twitterblitz gets 10,000 people to sign the pledge on their website. Twitter users are joining "Twitterblitz for Sartalics," an app that allows thousands of tweets to be sent from different accounts all at once, which will ensure that Sartalics becomes a trending Twitter topic.

People are beginning to slowly but surely show their support of this initiative by following Sartalics on Twitter. Your Twitter account will act as your virtual signature.

Check out the video below to learn more about Sartalics!

WATCH:

Comments

[gmcanally]

06:53 PM on 09/13/2011

Would BBH like to explain why they contacted me about using my idea and then used it without recognition? http://bit.ly/q2WdAZ

[wsdave]

12:01 PM on 08/14/2011

Why create something new, when everyone's keyboard ALREADY has {sarcasm braces}, right above the brackets?

[bernikitty]

11:42 PM on 08/10/2011

If you need a font to indicate you are being sarcastic, you don't know how to be sarcastic.

[Daniella Martin]

04:49 PM on 08/10/2011

I was always taught that if you need to use italics, you're not writing well enough. Shouldn't the same go for Sartalics?

[Matt Boice]

10:07 PM on 08/08/2011

This is stupid. Sarcasm applies to sentences, not words. All we need to do is repurpose the exclamation point as a sarcasm mark. We don't need an exclamation mark because we can capitalize to indicate shouting. It might be nice to be able to indicate whispering though.

[Max Shaw]

02:07 PM on 08/08/2011

Thats all well and good, unless youre one of the billions of people that have no idea whats going on until its already in use and then have to pose the question 'why are italics slanted the other way.' I wonder how long it will take to educate the masses.

[Dunnage]

12:16 PM on 08/08/2011

Users of sarcasm expect to be misunderstood -- taking away the quantum leap in confusion provided by e-reading is killing Darwin. Calls for Clarity: frightened financiers in suits. where are their briefcases. I suspect these leeches of sins of comission. Go to Harvard, get the job, totally .././ the system and demand clarity. Give me confusion. When German, Swiss, U.S -- Money centers and Brokerages ( everthing is a commodity trading bank) can do whatever the hell they want and still can't get it right -- end up trading amongst themselves as the most efficient means to an end. Well, sarcasm has to be damn dangerous when talking about the weather is controversial.

[McHale Ann Haiman]

04:44 AM on 08/08/2011

Maybe if people can't understand when something is sarcastic or satirical, they shouldn't be allowed to be in on the joke.

[zingdaddy]

10:46 PM on 08/07/2011

Oh no. As with all human inventions, this is going to get horribly misused.

Let me go get some popcorn...

[poeticjustice4all]

04:48 PM on 08/07/2011

Oscar Wilde didn't need a special font when he wrote:

"If you're not too long, I will wait here for you the rest of my life."

[BuckyJamesDio]

02:31 PM on 08/07/2011

I prefer to keep the easily confused easily confused. Granted, there are times when a comment made in jest is taken VERY seriously by a select few, but that simply serves as an indicator that these are not the people you want to converse with on a daily level. It's the conversational equivalent of truck balls.

[robertaruth]

01:35 PM on 08/07/2011

Some of the "don't get it" responses to sarcastic comments are funny in and of themselves. Leave it alone.

[pqr728]

01:26 PM on 08/07/2011

Three out of 10 readers might not get it, and one will post a nasty "corrective" response. Another 4 are not sure but don't care so they move on. Of the remaining 5 who do get it, one will post a supportive note. In the end, it will all work out for the best statistically, and the world will continue on the path towards perfection.

[3fingerbrown]

05:19 AM on 08/07/2011

If you need to signal to your reader that you're being funny, you're not being funny.

[ChelleAgain]

08:53 AM on 08/07/2011

It's not a signal that you're being funny, it's a signal that you're being sarcastic. Whether a reader finds it funny is a different topic.

[poeticjustice4all]

04:49 PM on 08/07/2011

Is it?

[larrykat]

11:04 AM on 08/08/2011

Correct. Many times I expect my sarcasm to make people angry.

[surewasntme]

10:39 PM on 08/07/2011

Wonder how long it will take people to realize that the idea it's self was written to be sarcastic.

[Night Owl in IL]

03:47 AM on 08/07/2011

I'm not sure I understand -
Is or will this only be available on Twitter? (Because I don't use Twitter.)
Or (hopefully), does this mean that it will show up on all social networks when making a post or comment?

Thanks,
Lea Ellen {night owl in IL}