Luxury watch maker Tag Heuer has ended its sponsorship deal with the struggling golfer, according to Golf World executive editor Ron Sirak.
"Tiger's agent confirms Woods' Tag Heuer relationship has expired," Sirak tweeted Friday evening.
According to USA Today, the count on corporate sponsors that are no longer associating with Tiger since a 2009 Thanksgiving car accident ignited a firestorm of controversy and introduced the public to a coterie of mistresses is now up to six. The list also includes Gillette, Gatorade, Accenture, AT&T and Golf Digest.
For those who following Tiger's decline, Tag Heur's decision should not come as a surprise. In December of 2009, the Swiss company began to "downscale" its collaborations with Woods and the use of his image, specifically in U.S. advertising campaigns.
No matter how you look at this, it's not good news for Tiger, whose struggles recently prompted Forbes to wonder if his fortune is running out.
For old time's sake, here's a commercial for Tag Heuer watches featuring now former-spokesperson, Tiger Woods.