MTV Fights Digital Abuse By Rewarding Teens Who Protest It (VIDEO)
Tired of watching teens get tormented by insidious Facebook wall posts and text messages, MTV is rewarding those who refuse to let this bullying trend continue, starting Monday.
Through its public service announcements, teen surveys and partnerships with activist organizations, MTV continues to grow its "A Thin Line" campaign, an initiative that encourages young people to consider if a message about a peer really is harmless before sending it out into cyberspace. "A Thin Line" most recently expanded its mission by teaming up with DailyFeats, a website and iPhone application that lets users log their good deeds and get prizes in return.
"The campaign is built on the understanding that there's a 'thin line' between what may begin as a harmless joke and something that could end up having a serious impact on you or someone else," the mission statement explains. "We know no generation has ever had to deal with this, so we want to partner with you to help figure it out."
When young people share how they're combating digital abuse, they earn points that can get them closer to winning tickets to the 2011 MTV Video Music Awards, discounts to MTV's online store and thousands of DailyFeats rewards.
Starting Monday, the network offers five ways for young people to inspire their peers, while getting much-deserved prizes for their activism. Just by signing up for DailyFeats, users earn 50 points and get additional points for every personal feat they share.
drawyourline - Log onto Draw Your Line and tell how you're playing an active role in stopping digital abuse by changing passwords, blocking anyone who's trying to harass you and standing up for those who are getting bullied online.
hugsomeone - Whether it's a huge embrace, or just a quick squeeze, get recognized for giving a hug to someone who can really use one.
acceptdifferences - Rather than mock someone who's different, strike up a conversation and find out what makes them so. Celebrate their uniqueness and your ability to be tolerant.
callafriend - There's a time for texting emoticons and LOLs, and there's a time for actual verbal exchanges. Phone a friend when she's feeling down to find out what's really on her mind, and how you can possibly advise her.
financialaid - Earn points for getting started on pursuing a college degree by filling out the Free Application for Federal Student Aid (FAFSA) or pursuing any kind of scholarships or grants.