LATINO VOICES

Telemundo and Univision still get just a sliver of the ad market. What gives?

08/09/2011 09:54 am ET | Updated Oct 09, 2011

Spanish-language broadcasters raked in a record $2.15 billion in 2011-12 upfront commitments, but executives at Univision and Telemundo believe that many marketers are still guilty of undervaluing the Hispanic TV marketplace.

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