Kmart Launches U.S. Latino Series On YouTube
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Finally, Kmart understands us!
Kmart has launched a campaign that explicitly targets Spanish-dominant Latina mothers called, "Madres y Comadres." Exclusively in Spanish, the internet series intends to "share and celebrate the real humor and drama of having a family with two cultures in the modern day," according to it's description on Kmart's YouTube channel.
But wait, could they be trying to sell us something? Check out the trailer below.