'The Help' Costume Designer, Sharen Davis, Talks Styling

08/10/2011 05:35 pm ET | Updated Oct 10, 2011

The costumes in "The Help," the film based on the bestselling novel by Kathryn Stockett, offer a glimpse into the fashions of the "Mad Men"-era South. Unlike their cosmopolitan counterparts working for the Sterling Cooper Agency in New York City in the early 1960s, the Southern belles in Jackson, Miss. were dressing for the bridge club, not the secretarial pool.

For costume designer Sharen Davis, that meant hyper-feminine dresses in Easter egg shades, with bold floral prints, modest necklines and full skirts nipped at the waist.


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