08/12/2011 12:12 pm ET | Updated Oct 12, 2011

New York's Urban Aloha

WHEN the world's best surfers come to Long Beach, N.Y., next month to compete for a record million-dollar purse in the Quiksilver Pro New York, a new event on professional surfing's world tour, they might be forgiven for using Google Earth to locate the place. Compared with Australia and California and Hawaii, where Quiksilver established its pre-eminence as a beachwear company, New York barely registers on the surfing atlas.