They pulled it off in Barcelona and New York, and now those daring Europeans are bringing the "Desigual Undie Party" to the Third Street Promenade (check out footage from the previous parties above).
Desigual, a Spain-based clothing company, will provide a free outfit to the first 100 people in line -- but you've got to be brave enough to show up in your underwear, and nothing else!
The lucky (and freezing) winners will be allowed to pick one top and one bottom, which Desigual says could reach up to $1000 in value, according to Marpop.
Everyone after the first 100 guests will receive a 50% discount on same-day purchases -- provided they're still in their skivvies, of course.
What: Desigual Undie Party
When: Tuesday, August 30 · 7:00am - 12:00pm
Where: Desigual Store Santa Monica
1457 3rd Street Promenade (at Broadway)
Los Angeles, CA