Newcastle's Shadow Billboard Is 'So Visually Arresting That It Blows You Away' (VIDEO)

How many beer-advertising billboards do you pass in a typical week? Probably a lot -- whether you walk around city streets or drive along highways, they're all but inescapable. How many of those billboards, though, would you describe as "so visually arresting that it blows you away"? Probably none, unless you've been to San Diego this August.

That's because the Southern California city is the first host of a daring new billboard for Newcastle beer. The company commissioned two New York shadow artists to assemble stacks of Newcastle tops into such a formation that it casts a shadow in the shape of a man grasping for a picture of a bottle of beer. The shadow, which is generated by a single light source, is only visible at night.

Watch the video below for more details, and to meet the designers, one of whom is the one to call the billboard "visually arresting."

Comments

[Steveh0607]

09:18 AM on 08/18/2011

Great billboard. Can't say the same for Newcastle.

[rich3324]

12:11 PM on 08/16/2011

You got to love creative people.

[nidealist]

08:59 AM on 08/16/2011

Very cool. I love all the sidewalk chalk artists and the three dimensional art. Most of it is absolutely amazing.

[theblackcat136]

04:56 AM on 08/16/2011

I saw this billboard when I first walked by it I didn't take a second look it was just a bunch of scattered caps on the billboard but later that night I saw it with the light and it got a second look it's a interesting way of promoting but it only really works with a light source and I don't see a larger similar one on building mainly cause the high winds and probably birds would cause the materials to come off and have the effect ruined, still though was very interesting piece of billboard art.

[Freedom Rush]

08:11 PM on 08/15/2011

cool idea, but probably more "arresting" in person.