The Correlation Between Whole Foods, Cracker Barrel And The Obama Vote
Beyond education level, career choices and income, whether you reside closer to a Whole Foods or a Cracker Barrel can also be a broad indicator of voting behavior. In 2008, 89 percent of Whole Foods stores in the US were in counties carried by Barack Obama and 62 percent of Cracker Barrel restaurants were in counties carried by John McCain, Charlie Cook and David Wasserman of the Cook Political Report recently found.
In the 2004 election, it was Starbucks drinkers versus Walmart shoppers that served as predictors for party affiliation. But as both chains have grown in size and scope, proximity to Whole Foods and Cracker Barrel now edge out the coffee and retail mega-chains, at least in terms of partisan indicators.
Ironically, the CEO of Whole Foods, libertarian John Mackey, is not Obama's biggest fan. In 2009 he penned a column for the Wall Street Journal on "The Whole Foods Alternative to ObamaCare."
Want to test out the Whole Foods-Obama correlation? Here's a map of all the Whole Foods locations in the US followed by the 2008 election results: