STYLE
08/17/2011 10:13 pm ET Updated Oct 11, 2012

Brian Atwood's B Girl Blitz

Courtesy of B Brian Atwood

Since late last year, Brian Atwood's new contemporary line B Brian Atwood has been the talk of the town and the hype's only continued to build. From the intimate preview of the collection during fashion week at NYC's The Lion to the pre-sale now on Saks.com, "B" is poised to be the premier shoe collection for fall once it officially launches on August 25th.

The price point is much lower ($100-$650) than Brian's signature shoes, but he hasn't sacrificed his chic aesthetic or expert craftsmanship in the overall design. He told us that his intention was "to create statement-making footwear styles with a focus on strong, confident and aggressive silhouettes."

With the look and feel of the collection, it seems like Brian's on the fast track to turning his new customer, the "B Girl," into this season's It-girl. As he puts it, she's "girly and sexy with a touch of tomboy" and the look of "B" brings "a mix of Upper East Side poshness mixed with downtown cool. There is something for everyone and for every budget."

On the heels of his just-released, sexy video ad campaign, the designer dishes on his current commercial approach and hopes for the future, his personal style rules and his vision behind the one of the most talked about brands on the fashion industry's block.

Tell us a little bit about the inspiration behind your new video for B Brian Atwood? How did the concept come about?
The film Body Heat directed by Lawrence Kasdan provided inspiration for the campaign, which takes viewers on a voyeuristic journey of two lovers in a clandestine affair caught on film. It is impulsive, erotic and sexy.

Did you have some sort of overall theme you wanted to incorporate into your first B Brian Atwood collection?
I wanted to create statement-making footwear styles with a focus on strong, confident and aggressive silhouettes.

What was it like to work with a large partner like Jones Group?
When thinking about a partner and building my brand, Jones was an obvious choice. It has been an incredibly exciting process translating my design aesthetic and guarantee of high-quality, sexy footwear for a larger audience through my new contemporary line.

Where do you see the line going? Are accessories, bags and jewelry in your future?
The overwhelming response we have received for the “B” line has been amazing. The possibilities are endless!

The collection you will never forget?
Thierry Mugler's Haute Couture show with "Beetle" look.

Your favorite fashion photographer?
Guy Bourdin.

The most timeless designer?
Halston and Madame Gres.

Your contemporary muse or inspiration?
Janelle Monae.

Your historical muse or icon?
Marilyn Monroe.

The “look” you prefer for a man?
Classic with a twist...always chic.

The “look” you prefer for a woman?
French Classic with a twist.

The fashion faux pas you can tolerate most?
Fake fur.

The fashion faux pas you can tolerate least?
Bare feet.

Your fashion motto?
Never compromise your integrity.

What are your style secrets?
Know what looks good on you! Don't do a trend for the sake of doing it.

What can we expect from you in the future?
More things women fall in love with.

Subscribe to the Lifestyle email.
Life hacks and juicy stories to get you through the week.