Gucci To Unveil Fiat 500 by Gucci During New York Fashion Week

If you're looking for a fashionable ride, look no further: Gucci has upped the automobile game.

According to the New York Times, the fashion label has partnered with iconic Italian car company Fiat to create the Fiat 500 By Gucci, the latest collaboration between the two brands.

Set to debut during New York Fashion Week on September 8, the sleek little Fiat 500 sports Gucci's signature red and green stripe down its side, while the soft-top convertible has a stripe on the roof, writes the Daily Mail.

The famous interlocking G's, of course, show up on the car's wheels.

It's the fourth time the two Italian brands have partnered, writes the Times. The North American head of Fiat, Laura Soave, said that the new special edition “amplified the Italian style” of the small car, versions of which have been tooling around European streets since 1957.

Despite its luxury partnership, Fiat 500 is no Porsche -- the car is known for being practical and affordable, as current Fiat's (not the Gucci edition) retail in the US for around $15,500.

But Frida Giannini, the creative director of Gucci, has upped Fiat's style factor. In May Fiat released an ad campaign featuring top model Natasha Poly (below), whose sultry photo shoot by Mert Alas and Marcus Piggott make the Fiat 500 look like the most fashionable car around.

But if its fashion and not cars that really excited you, no worries -- unsurprisingly, there's a special accessories line debuting to go with the Fiat 500 By Gucci, including slick black duffle bags and pouches with the green and red racing stripe.

Keep your eyes peeled on September 8 for the car's official debut in New York... and in Milan: we wouldn't be surprised if we saw Giannini cruising around in her signature Fiat during Milan Fashion Week.

Go to Fiat's special website, 500ByGucci.com, to see up-close snaps of the car.

Comments

[SuperMoncho]

03:11 PM on 08/21/2011

Sweet car, if i could afford a second car it would be that Fiat

[Contact1972]

04:21 PM on 08/20/2011

Love the car-just wished it came with a true soft top.

[canadaloki]

10:58 AM on 08/20/2011

spam

[johnnygoodwud]

04:46 PM on 08/19/2011

i remember when gucci loafers with the red/green stripe was all the rage,,,,,,,,,,,,in the 70's.

[imonlyhereforthelaughs]

04:15 PM on 08/19/2011

So I wonder where the model was photographed. It wasn't leaning on that car. Terrible photochop job. And the car is a micro-compact...a typical fashion modle of 5'11" - 6' 1" and in 4-5" heels on top of that, should be towering over that mini car.

[jerrylamos]

04:15 PM on 08/19/2011

Does it really come with the gorgeous "accessory" draped over the back?

Actually, I've got my "accessory" already and she's great.

[Stand Up for your Belief]

12:51 PM on 08/19/2011

The Gucci Logos actually cheapens the car in my opinion. I hate all of that mess.

[Sunnyhorse]

04:09 PM on 08/22/2011

I have a feeling you wouldn't have to worry about that tacky Gucci nameplate on the hatchback for very long -- someone would pry it off in no time.

[briantothla]

11:28 AM on 08/19/2011

Who is the LATE BLOOMER who wrote this article???? UNVEILING NEW FIAT 500??? Written TODAY?? This campaign, car, and accessories have been out for the public to see for MONTHS now!!! It came out and hit stores just after the RIVA collection this summer... in fact, they were in the store at the SAME TIME...!!! This is not new news, this is OLD NEWS. The Gucci website has had a video featuring this car for AT LEAST 2 months already!!!

Whoever has hired this person needs to realize she is not on the forefront of fashion, but slugging WAY behind. Hire me....

[applesNpears]

10:45 AM on 08/19/2011

I like the car but take all the logo stuff off. I am not a logo person.

[lb333]

11:35 AM on 08/19/2011

i have one, no logos, the Fiat 500 Sport. fantastic little car.