Argentine Marxist revolutionary, Ernesto “Che” Guevara, is famous not only for his role in the Cuban revolution but also for his role in college campus fashion. Based on a photo taken by Cuban photographer Alberto Korda, the striking portrait has been reproduced on millions of t-shirts, tote bags, and bumper stickers. Loyal to Guevara’s ideals, Korda didn't require compensation for the use of the image, despite its popularity.
Almost as trendy as wearing a Che Guevara shirt, is wearing a shirt that makes reference to a Che Guevara shirt. Check out the examples below and tell us what you think.