Olsen Twins Talk The Row, Designing & Opening Stores
Mary-Kate and Ashley Olsen just talked to The Telegraph and the famous sibs had plenty to say about their plans for luxury label The Row (you know, the one that brought us the $35,000 backpack?).
Among the Olsens' big plans? Stores!
"When the time is right, we definitely want some sort of home where we display it the way we want to," Mary-Kate told the newspaper.
The 25-year-old twins also discussed why you won’t be seeing their signatures plastered across their merch anytime soon (though their younger, casual-cool line, Elizabeth & James, bears the names of their younger siblings):
When launching The Row, they made a conscious choice not to use their names to sell it. "We didn't want people to know that we were behind it," Ashley says, adding that for a while they even considered hiring a front man. "We'd learnt so much about building brands and talking to a specific customer. We did it with our faces at the beginning, and we knew we didn't want to do that any more. It's far more fun this way."
Looks like twin blondes have the most fun.