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HP May Revive TouchPad Tablet

Hp Touchpad

First Posted: 08/30/11 04:29 PM ET Updated: 10/30/11 06:12 AM ET


By Terril Yue Jones

BEIJING (Reuters) - Hewlett-Packard Co may resurrect its TouchPad as it weighs a spinoff of its personal computer arm, the head of its PC division said, suggesting HP might revive a tablet that lasted just six weeks in the face of stiff competition from Apple Inc.

HP stunned markets two weeks ago, when it announced it may shed its PC business -- the world's largest after the $25 billion acquisition of Compaq in 2002 -- as part of a wrenching series of moves away from the consumer market. Those included killing off the TouchPad tablet computer.

Now, the board of the largest U.S. technology company by revenue is expected to decide before the end of the year whether to hive off its PC arm -- which began selling the TouchPad in July -- into a separate company, considered the best option for shareholders.

Personal Systems Group head Todd Bradley told Reuters in an interview he intends to lead any standalone company created, and expects it to be a full-fledged computer maker spanning tablets, ultra-thin and all-in-one PCs.

"Tablet computing is a segment of the market that's relevant, absolutely," he said, without elaborating. He said a spinoff of the Personal Systems Group will bring the "best value" to HP shareholders for taxation and other reasons.

"My intention would be to lead it through this transaction ... and if it's a standalone public company, to lead that."

Selling the PC division to a rival such as Taiwan's Acer Inc, which acquired computer maker Gateway in 2007, or to China's Lenovo Group Ltd, which bought IBM's PC division in 2004, is not a desirable alternative, Bradley said.

"I would just say that the numbers don't support that that strategy works," he said, citing Acer reporting its first-ever quarterly loss last week.

HP has struggled in the PC market -- a high-revenue but low-margin business -- as popular devices such as Apple's iPad lure consumers away.

Bradley is on a trip to China, Taiwan and South Korea to meet with employees, suppliers, government officials and media to convince them that HP's PC business will remain robust and committed to Asian markets.

"China's obviously a critically important market for HP as well as PSG," he said.

SUPPLIERS, DON'T FRET

Bradley said HP will increase investments in Shanghai, and over the next three years expand its Shanghai manufacturing base, consolidate six employee sites into one campus, and make Shanghai a regional headquarters in China for the PSG.

"Regardless of what happens, we're the largest PC company in the world. We need everybody energized, and while this isn't business as usual, we need people to go out and sell products every day," Bradley said.

Suppliers to HP PCs will remain largely intact, although the company may renegotiate and redefine the relationships.

"Unwinding the integration that's taken place within HP will be enormous amounts of work and effort, justified by the return we think we'll be able to provide to our shareholders."

Nevertheless, he said, "we will be one of, if not the largest, customers of all of our major suppliers, be it Samsung to LG to Microsoft to Intel."

The Palo Alto, California-based company is now exploring options for its WebOS software, which it acquired through the acquisition of Palm, of which Bradley is a former chief executive.

Bradley has said that a number of companies had expressed interest in possibly using WebOS as an operating system, but he gave no further details on Tuesday, saying that he is not in China to announce or even negotiate anything regarding WebOS.

(Editing by Anshuman Daga, Matt Driskill, Edwin Chan and Matthew Lewis)

Copyright 2011 Thomson Reuters. Click for Restrictions

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By Terril Yue Jones BEIJING (Reuters) - Hewlett-Packard Co may resurrect its TouchPad as it weighs a spinoff of its personal computer arm, the head of its PC division said, suggesting HP might re...
By Terril Yue Jones BEIJING (Reuters) - Hewlett-Packard Co may resurrect its TouchPad as it weighs a spinoff of its personal computer arm, the head of its PC division said, suggesting HP might re...
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05:51 PM on 10/27/2011
The HP Touchpad Tablet is a winner that HP should keep alive. Its man-machine interface closely mimics the Windows multi-tasking environment, which buries iOs and the iPad 2 any day. Now with the brand-new Picsel Smart Office App, the Touchpad allows one to edit/manipulate MS Word, Excel and Power Point documents.
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RevSpaminator
Life is too short to drink light beer!
09:32 PM on 08/31/2011
The reason everyone ran out and bought a Touchpad was not to run WebOS on the thing. They bought them because for $99.00 it is worth trying to find an Android hack. (Cyanogenmod just announced they will be supporting it.)
07:02 PM on 08/31/2011
I honestly believe what HP did was kick down the door and place their tablet right next to i pad. I Would bet paying for advertising by celebrities for the next year would not have generated them as much notice as this “fire sale” or got them as much product in the real world. There is now a huge demand for developers to make apps for WebOS. I don’t give corporations or people much credit for intelligence but I believe as a business HP could not have planned this better.
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CaptainObvvious
Calling me a liberal is a compliment!
08:20 AM on 09/01/2011
The problem is right now the people who own a WebOS tablet are the only people who will ever own a WebOS tablet.

There is no room for growth and will only decline making it an unattractive place for developers to set up shop long term.

This may appear to help the OS now but in the long term its still DOA.
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TruEngineHearing
Happiness needs new pursuers...
12:45 PM on 08/31/2011
HP seems to be acting like someone who has just jilted somebody - and now feels guilty, so tries dating rejected beaus from yesterday as self-punishment.

Maybe they have to go all the way back to that garage and invent a better box of something...
12:03 PM on 08/31/2011
The PC division is not an "arm" of HP - it *is* HP. So if any division is going to be spun off into its own company, it shouldn't be the PC - instead it should be this dumb "enterprise information management software" BS, and they can throw Apotheker out with it too.
11:31 AM on 08/31/2011
HP says through its website that it was surprised at the tremendous demand for the Touchpad when they drastically dropped the price.

Seriously? They just proved that the market is very price sensitive. While they may not be able to make money selling the thing for a hundred bucks, there is certainly a lesson here: supply and demand through the pricing mechanism works!
04:27 PM on 08/31/2011
"They just proved that the market is very price sensitive."

Yup. First one priced @ $299 that doesn't suck will probably win and give Apple worms...
11:36 PM on 08/31/2011
All the rest held back until they'd seen whether Apple had spotted a good market niche. Then they had to play catch-up. I think you are right, but there's an old saying: "First to market corners the market." That's been Apple's strength: first to market. So, when what you are suggesting comes to pass, they'll have to have moved into something else to stay ahead.
09:32 PM on 08/31/2011
This reminds me of a joke I heard 40 years ago. The joke was intended to poke fun at the intelligence of a specific ethnic group (today the "Politically Correct" would say that it was intended to "insult" a specific ethnic group, but fourty years ago we took a joke as a joke). The joke starts "Two Italians" - you simply insert the ethnic group of your choice, such as Polish, Jewish, etc. Usually we would insert the ethnicity of the "friend" we were telling it to - it was just what we did - we poked "fun" at each other in a friendly way, and no one took it seriously, after all, it was a "JOKE".
OK, enough social commentary. Since I am Italian, I will use "Italian" -

Two Italian friends from New York decided to go into business together. They purchased a truck, drove to Florida, and purchased a load of watermelons for $1.00 each. They then drove back and sold the watermelons to their local market for $1.00 each. After calculating their profit, they were astonished to learn that they had actually LOST money. After much consternation and discussion over why they lost money, one of them jumped up and declared "I got it! I know'a where we went'a wrong! Next'a year we buy BIGGER truck!"

In the future, I will now have to start the joke like this -

Two Hewlett Packard executives decided to compete against Apple's iPad -
11:39 PM on 08/31/2011
I think it's worse than you describe. HP took a chance on WebOS when the market was being inundated by IOS and Android. It was a differentiator that didn't work. So now they are stuck unloading a piece of equipment with good functionality for basic browsing and video and email, but little future.

That is, until someone figures out how to load Android onto it. Whichever ethnic group does that will have something.
10:40 AM on 08/31/2011
good strategy, HP!! making it seems like they are selling off their tablets which have been something that they want to give up on but at the same time they want to keep it with them, hoping to defeat the other rivals such as Ipads and Samsung Galaxy tab in the future. who would have thought that the fire-sale, which have created a weird, maybe not, pheonamon among tech uers,even among the tech-phobia people, of waiting in line for hours in the pursuit of getting one. I reckon HP tried to expand the proportion of their product`s share on the Ipad-dominace tablet market by "offering" customers the unprecedented price of deal, so they can get to be called "real" rival to other tablet competitors.
Its very thretening to admit that HP failed to its tablet business, and the chances of HP reviving the table business has been widened than ever before as the demand for the touchpad remains high. I kinda have a feeling that HP is never going to sell or spin off the lucrative tablet business because they are rich , meaning they keep on wanting more and more.
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Ernest Adams
the Ghost that walks....
10:14 AM on 08/31/2011
Instead of having a proprietary OS use android....
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theveggiedude
my body is a temple, not a living graveyard
01:15 PM on 08/31/2011
And have their apps run in emulation? That is better?
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Ernest Adams
the Ghost that walks....
01:25 PM on 08/31/2011
How many apps does HP have versus Android apps.... I doubt if many developers are writing apps for HP.... especially since the announcement... If HP really wants the TouchPad to be around and viable they should go Android... it would require a major update but in the long run better for HP...
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RevSpaminator
Life is too short to drink light beer!
09:35 PM on 08/31/2011
No, port Android to run on the device. Oh wait, it already does. Some people received Touchpads with beta loads of Android left there by the manufacturer. Cyanogenmod has already announced support for the device.
10:13 AM on 08/31/2011
whew. I was worried that HP would do the right thing and bring those jobs to the US. thank goodness greed is still in the picture.
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Mister Grumpy
An Angry American
10:07 AM on 08/31/2011
Message to HP........ it's all about the price..............
11:29 AM on 08/31/2011
Seriously! What the Touchpad adventure proved was that if you produce a low-price, even halfway cool tablet, you'll sell a lot of them. No surprise there. Now we'll see what they sell their "restocked" items for.
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RattleCat
Part of the Mittless Protection Program
10:05 AM on 08/31/2011
Ummm, no, thats not what the article says.  The SPIN-OFF company may revive the tablet.  Not HP.  

And even then, its the current head of the division making the comment.  He may of may not actually be the interim head of the spin-off company.  And quite frankly, unless that company gets a few profitable and desired products, I see it lasting about as long as Lucent and other well publicized spin-offs.
09:44 AM on 08/31/2011
Price the tablet well below Apple's iPad (significantly uncut it) and then advertise it. There is a market for non-iPad tablet. It needs to be price smartly. That was always the case.
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theveggiedude
my body is a temple, not a living graveyard
01:22 PM on 08/31/2011
It cost $326 to build a iPad 2. That is the cost of parts and doesn't include things like shipping, inventory, retail, marketing and R&D.

http://tinyurl.com/4n4lj4y

Apple has more clout than any other company to buy the parts at the lowest cost possible.

This is why the competitors can't beat Apple on price with their tablets, unless they do what HP is doing, which is losing over $200 on each one sold today. Not a great business model.
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RevSpaminator
Life is too short to drink light beer!
09:46 PM on 08/31/2011
Depends on how much cash you have and what your long term vision is.

Google is on the verge of something bigger then selling ads, apps and music.

Android just hit 42% of the US market and is climbing. Android is scalable, stable and open. It has the potential to become the go-to OS for embedded systems that require an advanced UI. iOS could be all that too, but open is not Apple and 'Only Apple' limits it from maximizing its potential.
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NerdyStudent
Sorry, your micro-bio doesn't meet our standards
11:34 PM on 08/31/2011
Clout...

Without Samsung, they'd be without anything to run their gadgetry with.
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nfatt1
You can fool some of the people all the time, all
09:38 AM on 08/31/2011
Wheres Carly when you need her ?
09:30 AM on 08/31/2011
When HP disappears there will only be Dell and Apple left as U.S companies. That will lighten up the competiton. Dell will probably get half of Hp's maket share. Apple has nice design but horrible value. Dell is cheap but the design could be better. But it will probably be a whil before Hp disappears.
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09:21 AM on 08/31/2011
HP needs new management. All this wish-washiness looks really ba d. I am in the market for a computer (laptop or all-in-one) and I am hesitant to get an HP because they don't seem to know what they want to do. It's really frustrating for a prospective buyer!