London 2012 Olympics To Be Broadcast In 3D

09/01/2011 04:43 am ET | Updated Oct 31, 2011

PRESS ASSOCIATION -- The London 2012 Games will be the first Olympics to be broadcast live in 3D, Panasonic has announced.

A pool of global broadcasters, now standing at 14 but "it will be more in the next few weeks", is being brought on board, director of Olympic Broadcasting Services Manolo Romero said.

They will cover more than 40 venues, the opening and closing ceremonies and more than 12 sports, some of which will be covered in 3D for the first time.

For the on-site production Panasonic will provide 3D equipment including camcorders, TV monitors and a technical team for live 3D TV production at London 2012.

It is a tie-up between Panasonic, a worldwide Olympic sponsor, the Olympic Broadcasting Services and the International Olympic Committee.

Describing the move to 3D as "historic", Mr Romero told a technology conference in Berlin: "We believe that this will be the most significant step in the sporting history of broadcasting."

Coverage of the Beijing 2008 Olympics was made in HD, fitting in with the efforts of hi-tech companies to use new technologies at the different Games.

Takumi Kajisha, Panasonic's corporate communications managing director, said: "It is no doubt that the Olympic Games provides the best ever content for the 3D market and 3D will drastically change the way we enjoy the Games in the living room.

"We believe that our partnership will provide a true end-to-end solution for the success of the first 3D live Olympic Games and a great new era for Olympic broadcasting."

There will be 10 hours a day, or a total of 280-300 hours, of footage broadcast in 3D at London 2012. The BBC, like all other Olympic broadcasters, had been made a "tentative offer" to carry 3D, according to Mr Romero.