We wish we could be snarky and critical about Chick Beer, the newest attempt to market alcohol to women. After all, we've previously decried all this light beer/low calorie/fancy packaging nonsense seen in products such as perfume-inspired wine, a beer that "needs no makeup" and a beer from Molson Coors that offers women a "less gassy" product. But we're just too tired to rehash the argument about how some women actually like to drink real beer.
The Chick Beer website explains:
Chick Beer finally gives women a beer choice that suits their tastes and their style. The bottle is designed to reflect the beautiful shape of a woman in a little black dress. The six-pack looks like you are carrying your beer in a hip stylish, purse. Chick's unique reflective bottle blings you up! It's fun, fabulous, and female!
The Morning Email helps you start your workday with everything you need to know: breaking news, entertainment and a dash of fun. Learn more