LA
09/07/2011 06:10 pm ET | Updated Mar 02, 2012

'Texting Kills' Message Goes On The Road

It is one of the easiest things to do while driving, but one of the most dangerous--texting.

But Wayne Irving II is trying to make the roads safer. He is CEO of Laguna Niguel-based Textkills.com and Iconosys, which developed SMS Replier and DriveReply, the smartphone app that combats distracted driving.

The textkills.com campaign started in 2009 when Irving saw how addicted his then 15-year-old daughter, Brynna, was to texting, he said.

Read more on Laguna Niguel, CA Patch

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