09/07/2011 06:10 pm ET | Updated Mar 02, 2012

'Texting Kills' Message Goes On The Road

It is one of the easiest things to do while driving, but one of the most dangerous--texting.

But Wayne Irving II is trying to make the roads safer. He is CEO of Laguna Niguel-based and Iconosys, which developed SMS Replier and DriveReply, the smartphone app that combats distracted driving.

The campaign started in 2009 when Irving saw how addicted his then 15-year-old daughter, Brynna, was to texting, he said.

Read more on Laguna Niguel, CA Patch