Fashion helped fight the battle for female veterans on Thursday, with the launch of the Fatigues to Fabulous (F2F) campaign at Mercedes-Benz Fashion Week.
The first initiative of its kind was made possible by the Society for Women's Health Research, a nonprofit organization dedicated to improving women's health and Give an Hour, a nonprofit that offers mental health services for veterans.
F2F taps the power of fashion to raise awareness about the unique struggles military women face while transitioning home. Its mission is to promote a national dialogue on the challenges facing female veterans as well as raise funds to support research and services.
The show featured the organization's veteran ambassadors, who served as models on the runway and were dressed by designers including Calvin Klein, Carmen Marc Valvo, Donna Karan and the Kardashian Kollection for Sears. The ladies also had their makeup done by celebrity artist Amy Oresman.
"Our women veterans have made significant sacrifices for our country and face serious challenges," said executive producer, Ronnie Denn in a press release. "Through fashion, we can raise awareness and important funding."
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