09/17/2011 04:05 pm ET | Updated Nov 17, 2011

'Bolton Beach' Does For Michael Bolton What RickRolling Did For Rick Astley (VIDEO)

Sometimes you're at the beach and all of a sudden a large group of people start dancing and lip-syncing to Michael Bolton's "How Can We Be Lovers If We Can't Be Friends." Suddenly, you realize, you've just been Bolton'd. And it's so much better than planking. Take a look at what might be the first incident of Boltoning.