09/21/2011 09:57 am ET Updated Nov 19, 2011

Social Media Week Promotes International 'Peace One Day'

By joining forces with social media outlets, Peace One Day hopes to celebrate the largest day of nonviolence in history on Wednesday.

Back in 2001, the United Nations and nonprofit Peace One Day committed Sept. 21 to ceasefire and peaceful activities. To hit a record number of participants partaking in community events worldwide, organizers have partnered with Social Media Week, to get the message out.

"We need to unite on a scale that we've never seen before," Jeremy Gilley, founder of Peace One Day, told the Huffington Post. "If we do that, it will send a message to the heads of our world. The legacy of success will not be mine. It will be everybody's.”

Joining Social Media Week with Peace One Day was a natural marriage. Social Media Week brings together thousands of Twitter and Facebook fans to explore how such communication connects users to one another. From soccer games in Haiti to concerts in London, Peace One Day’s events aim to unify participants to bring the world one step closer to international peace.

But, once Wednesday's events comes to a close, the 365-day countdown to the organizations’ hope for a global truce begins.

"One of the really powerful aspects of Peace One Day is the movement towards global peace,” Toby Daniels, founder and executive director of Social Media Week told the Huffington Post. "The engagement and connections that the movement has made, have been driven by social media…It's exactly the kind of partnership that we seek out and are excited about."

Peace One Day has garnered more than 18,000 members on Facebook and topped 4,000 followers on Twitter.

In addition to getting involved in local events, participants can connect through Meet Up Everywhere, a global network that allows individuals to organize a mass conference face-to-face, to stand together in solidarity.

"So much change is happening," Daniels noted. "It's a very transformative time. We are as a people becoming more connected, and through a deeper level of connectivity is an opportunity to empathize with people in a more human way."

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