HUFFINGTON POST

Burger King Announces New Dessert Menu With Soft Serve Ice Cream

09/20/2011 10:32 am ET | Updated Nov 20, 2011

After debuting the California Whopper, adding oatmeal and kicking "The King" to the curb, Burger King has made another round of changes, this time focused on dessert. The chain's revamped dessert menu includes:

  • Premium sundaes with topping choices of peach and granola, double brownie, oreos or M&M's
  • Traditional sundaes with topping choices of chocolate fudge, caramel or strawberry
  • Vanilla soft serve cones and cups
  • Strawberry, chocolate or vanilla shakes

The old dessert menu included Dutch Apple Pie and Hershey's Sundae Pie.

The TV advertisements highlight "the creamy texture and refreshing taste of the new soft serve," a strategy that fits with Burger King's new food-centric marketing aimed to appeal to families and women. In other words, instead of a creepy King, there are now gushing soft serve waterfalls.

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