Burger King Announces New Dessert Menu With Soft Serve Ice Cream

After debuting the California Whopper, adding oatmeal and kicking "The King" to the curb, Burger King has made another round of changes, this time focused on dessert. The chain's revamped dessert menu includes:

• Premium sundaes with topping choices of peach and granola, double brownie, oreos or M&M's
• Traditional sundaes with topping choices of chocolate fudge, caramel or strawberry
• Vanilla soft serve cones and cups
• Strawberry, chocolate or vanilla shakes

The old dessert menu included Dutch Apple Pie and Hershey's Sundae Pie.

The TV advertisements highlight "the creamy texture and refreshing taste of the new soft serve," a strategy that fits with Burger King's new food-centric marketing aimed to appeal to families and women. In other words, instead of a creepy King, there are now gushing soft serve waterfalls.

Quick Poll

Do you like Burger King's new ad strategy?

Bring on the soft serve.

Bring back The King.

Share your vote on Facebook so your friends can take this poll

WATCH:

Comments

[Food Review 101]

10:23 AM on 09/30/2011

http://www.foodreview101.com/ has those BK dessert reviews for you

[RK Johnston]

02:00 AM on 09/22/2011

If I want good soft-serve, I will go to Dairy Queen, thank you very much!
We now have a Sonic in Vista--not too shabby.
As for the now-dethroned Burger King?
Well, just goes to prove Redd Foxx's theory that one minute a ruler sits on his throne, but the next, he's thrown out on his seat!

--RKJ

[Christina Coad]

02:36 PM on 09/21/2011

I'm all for more dessert, but I loved the sundae pies and I'm angry that they are going!!

[neutralslamm]

10:28 AM on 09/21/2011

There should be a liberal imposed moratorium on Burger King, and I don’t like the King dude on those TV commercials, he looks like a Tea Party Member. BLLAAAAAHAHA.

[VoiceOfReason2U]

10:01 AM on 09/21/2011

And this is "news," why?

[Brian Corvello]

09:46 AM on 09/21/2011

When it comes to ice cream and shakes, neither Burger King or MC-ED's comes out on top. Wendy's is much better.

[neutralslamm]

10:29 AM on 09/21/2011

The best shakes are Arbys.

[R4Facts]

07:24 AM on 09/21/2011

Murder King is going from one gimmick to another. Don't eat that crap!

[neutralslamm]

10:31 AM on 09/21/2011

What's killing you is stuffing your face and sitting in front of the TV all day.

[R4Facts]

10:59 AM on 09/21/2011

Speak for yourself. I only eat whole foods!!! What's killing people is a very, very extremely poor diet and eating all of that genetically modified poison that's being labeled as food...

[rlbrooks754]

03:06 AM on 09/21/2011

How about just cleaning up the Burger King restaurants...they are filthy.

[neutralslamm]

10:34 AM on 09/21/2011

Restaurants comply with local, city, state regulations, and inter-state commerce by the Fed. Where do you live NYC?

[rlbrooks754]

05:35 PM on 09/21/2011

I live in South Carolina. A government agency supposedly inspects the restaurants and they put a grade on the front door of the establishment. Believe me, the big "A" grade posted at a restaurant means nothing. Some restaurants here are so dirty, we've walked out before ordering.

[jphi1963]

12:36 AM on 09/21/2011

Had it.....it sucks, just tastes like frozen watered down milk.....McDonald's is the clear winner of the two...not worth the money no matter how cheap it is.....boooooo

[Jaguar8450]

11:54 PM on 09/20/2011

Why do I look at these foodie articles late at night!

[toldusodems]

09:58 PM on 09/20/2011

Mrs Obama is going to be mad, she wants soy shakes.

[Tim Springer]

02:28 PM on 10/15/2011

Balderdash.

[Stand Up for your Belief]

09:01 PM on 09/20/2011

oooooo sounds so yummy!

[joannevlavender]

08:56 PM on 09/20/2011

Haven't seen a Burger King in years. But let me at the In n Out Burger franchise and their "secret" order menus.

[mimidec67]

05:00 PM on 09/20/2011

I quit eating all fast food 16 months ago.I feel better than I ever did in my life. It's all garbage anyway.

[toldusodems]

09:58 PM on 09/20/2011

Take the chips out from under your bed, shame.

[aac405]

12:44 AM on 09/21/2011

Garbage, yes, good, yes, more satisfying if not eating it all the time, yes, lol you have to regulate the amount you eat, if done right, then it isnt a problem. Home cooked meals are the best either way, id take a decent home cooked meal over BK or McDonalds anyday, its just more convenient some times to eat out.

[bige3969]

04:54 PM on 09/20/2011

I tried one of the soft serve sundaes a few months ago when they were tested in Miami and they were just horrible, plain horrible.

The cup that the sundae is served in is flimsy and uncomfortable to hold. The sundae was a soft serve vanilla that was melting quickly and did not look creamy. There was not enough caramel. Plus the caramel was sour. And unlike McDonalds or other fast food joints, no peanuts.

Compared to McDonalds, it was downright horrible.

[dmm1047]

09:27 PM on 09/20/2011

Really makes you wonder who's conducting these two year product developments, huh?