Glenn Beck Boycotts Levi's (VIDEO)

Levi's may be Glenn Beck's favorite jeans, but he has vowed to never to buy another pair again.

On his Wednesday radio show, Beck denounced Levi's for a recent ad campaign that he said promoted progressivism. The commercial in question, which aired during Monday night football, included shots of young people rioting and marching, interspersed with calm scenes of people relaxing.

WATCH:

Beck said that he found the commercial "shocking" and described it as "glorifying revolution." He took issue with one scene of a young man standing off with riot officers, which he said urged confrontations with the police. He compared the scenes to "European socialists marching" and "a Palestinian kind of march."

“I can’t believe I’m saying this," he said. "I love Levi’s. Never again, Levi’s, never again will you get a dime from me. I know you’re not disappointed. Never again. I won’t wear your stupid red tab."

LISTEN:

Comments

[Claude Brown]

12:06 PM on 10/05/2011

Glenn! You do what I wish I could do. You make the truth more interesting.
HawkBrown

[Christy Richards]

01:11 PM on 10/01/2011

Go, Glenn! Love people who back up their principles with action!

[GlennBeckReview]

02:53 PM on 09/29/2011

Consider this just another effort by Beck to get his name back in the media.

It worked!

[snide7242ca]

08:59 PM on 10/12/2011

GlennBeckReview

Exactly what I thought too.

[Cauri Jaye]

06:55 PM on 09/28/2011

How much did Levi's pay Glenn to say this? Their marketing and PR department must be over the moon. If they did not, then how much of a schmuck is Glenn Beck?

[kelly4nia]

03:19 PM on 09/26/2011

A. Revolution has done amazing things for people, including the US. That's how we began, why are we afraid of it? B. I think it's funnier that no one's commenting on how silly it is that Levi's is equating wearing levi's and being cool with revolution, Like all the cool people get in on social revolution and you can too, by wearing these jeans. C. is it really shocking Beck.?

[yankeeinexile]

08:26 PM on 09/25/2011

I'm sure someone else will snap up those 40 x 28s on the sale rack.

[crokrz1]

01:09 PM on 09/25/2011

Now if we could only get him to boycot TV & radio for promoting something else he doesn't like

[bob40wil]

05:55 PM on 09/24/2011

I'm partial to Wrangelers.

[westerndigital]

05:07 PM on 09/23/2011

Amazingly Levi's shares will suffer because Glenn wont buy a pair of jeans,,,,LOL

[joemac1114]

04:43 PM on 09/23/2011

Wow, the silliness of this is not to be underestimated.

[ColinZeal2]

10:36 AM on 09/23/2011

Levi's! You should have used only old white actors for this ad. Then it would look like a tee-baggr revolution against Obama's marxism, and therefore, Beck would not only be OK with it but would promote it as a "patriotic" brand.

[crokrz1]

01:03 PM on 09/25/2011

Brilliant ! So true.

[BrandyWine25]

09:31 AM on 09/23/2011

Only Glenn Beck can find socialism in a flippin denim commercial. GMAB!

[Sammyrose69]

09:26 AM on 09/23/2011

Next he will be boycotting the American flag. His connection with reality is tenuous to say the least.

[wwrunner]

06:43 PM on 10/01/2011

Look at the tag on your Levis to see where they were made Einstein

[Sammyrose69]

08:45 PM on 10/01/2011

God you are right mine were made in Canada, that's disgusting, I just threw them in the trash and ordered 6 pairs of carrharts. No wonder my horses were winking at me.

[OpinionatedSympathizer]

08:23 AM on 09/23/2011

OMG! It's a COMMERCIAL for God's sake.

[Ed and Deb Shapiro]

06:44 AM on 09/23/2011

can't imagine Beck in Levi's?