Microsoft's Plan To Stop Bing's $1 Billion Bleeding

CNN:

Bing, Microsoft's two-year old search engine, is losing nearly a $1 billion a quarter, with no sign of letting up.

Read the whole story: CNN

Comments

[Sunzuki]

05:03 PM on 09/22/2011

I prefer Bing to Google. Their is something insidious about Google.

"Get right up to the creepy line but don't cross it." - Eric Schmidt

[RedDogBear]

10:10 AM on 09/22/2011

I love the way they spin what they plan to do about it: "We can't just out google google we are going to change the game reinvent the web" then when you read a bit further it turns out "reinventing the web" means they work with their various business partners so that the search engine becomes essentially little more than a glorified ad generator, designed to push content from those the partner with. No thanks I'll stick with a "laundry list of blue links"

[KarateKid]

08:52 AM on 09/22/2011

That's not a surprise. I'm not a fan of Google's business practices, but Bing is nowhere near as good as Google for search engines. Not even close, and I've used both. Bing is no longer on my computer.

[ThinkCreeps]

06:54 AM on 09/22/2011

How much can it really cost to run a random web address generator like bing?

[Morgantheaxe]

01:31 AM on 09/22/2011

How in HADES do you lose one billion a quarter running a search engine?

Lets say you have ZERO revenues.
Lets say every bit of your payroll is a loss....total payroll to run a search engine is twenty million a quarter...ok ok they are Microsoft Employees ....25 million a quarter.
Lets say every bit of your hardware is a loss.....take a maximum hundred million in hardware to accomodate the number of searches...and you dont lose that every friggen quarter.
Lets say all your operating expenses....commercials, electricity, water, rent on the building, every single cost down to ball point pens....maximum 5 to 10 million a quarter and thats being liberal.

There is now way Microsoft can legally be losing more than 50 to 75 million a quarter. They have to be doing some stupid the shareholders probably have one heck of a lawsuit OR they are bleeding money off to support another bottom line.

[KarateKid]

08:52 AM on 09/22/2011

Posey didn't have possession of the ball. Man up and admit your mistake.

[Morgantheaxe]

08:29 PM on 09/22/2011

Ok Posey didnt have possesion....what are you talking about?

[rotorhead1871]

11:24 PM on 09/21/2011

I hope they dont nuke it!!

[billy the kid]

06:59 PM on 09/21/2011

i prefer bing

[bluestems]

03:35 PM on 09/21/2011

I like Bing. Good search results, and I like the preview on the videos. The pics on the homepage with the trivia are interesting too.

[ArturoYee]

02:00 PM on 09/21/2011

Tried Bing - compared to Google - lost.
To beat Google - have to be better!

[Kmuzu]

01:50 PM on 09/21/2011

How is it that Bing costs at least a billion dollars a quarter to operate?

[Morgantheaxe]

01:33 AM on 09/22/2011

Exactly the question I took away from this. Something very very wrong with what MS is doing there.

[VapeGirl]

01:18 PM on 09/21/2011

Fist thing MS needs to to is get rid of the stupid name!

[StinkyPete0279]

04:26 PM on 09/21/2011

Yahoo, Google, Dogpile, Ask Jeeves....in case you hadn't noticed, stupid names are kind of a hallmark of the search engine industry.

[jflorish]

01:07 PM on 09/21/2011

This is why I don't buy Microsoft stock. Great company and history as far as the desktop goes, but search is a failure, mobile phone is a failure, and even desktops are stagnating or beginning to lose some share as laptops get replaced by tablets and Macs continue to grow in the desktop market.

[StinkyPete0279]

04:27 PM on 09/21/2011

I have been hearing for ten years that "Macs continue to grow in the desktop market", yet their share of the desktop never seems to crack double digits.

[jflorish]

06:47 PM on 09/21/2011

In the U.S. Macs passed 10% of the desktop market in 2010. Better read up on it before posting ....

[rotorhead1871]

11:26 PM on 09/21/2011

people dont buy MS now...they sell it!!

[bryanzth]

11:12 AM on 09/21/2011

Bing? I don't use it. I see it offered on various sites, but I don't use it. I block MS cookies. I always use Google. Sometimes Yahoo. I never use MS-Anything. It's over-cutsified, it's always too much. It gets between me and my task with all that cutesy interface trash.

I don't use Word. I don't use Excel. I don't use IE. I don't use MS-anything. I don't care about software support by other OS's, I don't care about the relative strength of internal code. It is the interface and how it serves me, or rather how it always panders to me instead of offering clear paths to the task.

Three, two, one... here come da tro[[z here come da tro[[zs...

BZ.

[Picachu]

11:09 AM on 09/21/2011

BING = pretty pictures on home page, but nobody wants it. It is soooo annoying the way MS tries to shove it down our throat at every opportunity. I wish BING would just go away.

[DRaymond]

12:42 PM on 09/21/2011

What, like Google doesn't try to shove itself down our throats just as frequently?  Google has used search dominance to push its videos, push its maps, push its travel search, etc.  Next up?  Search a name and the first link will be their Google+ page.  The rest of the web has to pay Google for such premium placement, but Google does not have to pay itself.