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Who Got Burned By Amazon's Kindle Fire: The 6 Biggest Losers

First Posted: 09/28/11 08:24 PM ET   Updated: 11/28/11 05:12 AM ET

Amazon is having a Kindle Fire (sale), and some of its competitors just might be in trouble.

The Amazon tablet, the Kindle Fire, will be released on November 15 for $199, and with the buzz it has garnered, its attractive price point, and Amazon's history of selling loads and loads of handheld devices, it might be time for some companies to recalculate their Q4 earnings or do some soul searching.

We've already gone over the reasons that the iPad might be affected, though instant analysis seems to suggest that Apple shouldn't be worried. Here are the day's REALLY big losers, starting with Amazon's old brick-and-mortar frenemy, Barnes & Noble:

Barnes & Noble
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Barnes & Noble has a 7-inch tablet called the NOOK Color. It costs $250 ($225, as of, oh, immediately after the Amazon media event), and it had been selling pretty well, with about 3 million units sold as of late March 2011 (Amazon hasn't released sales numbers for the Kindle).

That device might be in big trouble now that Amazon has its own tablet, one that costs at least $25 less than the Nook COLOR, that offers a larger library of books, movies and music, is lighter, has cloud storage for media and features of the Amazon Kindle brand that has so entranced consumers.

There are rumors that a new NOOK Color is coming out in time for the winter holidays; if it is not significantly cheaper or packing some major features, B&N might be B&Out of Luck.
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