At first glance, the Amazon Kindle Fire doesn't appear to be an iPad killer. When you compare the hardware and technical specs of the new Amazon tablet next to those of the Apple tablet, there doesn't seem to be much of a comparison: Apple's 10-inch, 16GB iPad is a far cry from the 7-inch, 8GB first-generation Kindle Fire.
And yet the fact is that, at the end of the day, they're both tablets, which means that consumers will probably be choosing between one or the other when it comes time to get a tablet. Unless you're doing really well this recession, it would be hard to justify shelling out money for both an iPad (starting at $499) and a Kindle Fire (which costs $199, less than half of what it costs for Apple's tablet).
How do you choose between them? Given everything we already know about the iPad (which has been out for 18 months), and all the also-rans that could not dethrone the iPad, here are the biggest advantages the Kindle Fire has over the iPad: