As a musician and social justice activist, online social media has helped Maria Isa sell more CDs and mobilize the growing number of Latinos in her home city of Minneapolis.
Isa wasn't surprised that a study published this summer said Hispanics are among the most active social media users.
"Social media is about accessibility for me," Isa said. "I can send information to my audience with the push of a button on my cell. I'm able to expand my message of social justice in the Latino community and also my work and the works of others who network with me."