Maintaining effective public relations and a positive image with the public are important parts of doing business. But for some companies, this task can prove quite difficult when their products and services clash with public and environmental safety.
For example, ExxonMobil claims environmental safety and low emissions in their ads for natural gas fracking and Canadian oil sands operations. Important figures have come out against both hydraulic fracturing and oil sands production as dangerous practices with lasting consequences.
Take a look at the advertisements below. They are some of the controversial examples of potential corporate "greenwashing."
Be sure to check out the coal industry's ads attempting to rebrand coal as "clean" and the other attempts to clean up negative images surrounding polluters.