David Hasselhoff, he of "Knightrider" and "Baywatch" fame--or if you're too young for that "America's Got Talent"--is now lending his services to the ever-inventive Air New Zealand.
The airline now features ads with the "inseparable sheep twins" to highlight the cuddle-ability of their SkyCouch, a trio of economy seats that form into a quasi-couch that are just debuting in the airline's 777-300ER planes.
Hence where the Hoff comes in.
Even for an airline that has featured Snoop rapping, this is bizarre.
Check out the video below:
More:Air New Zealand Air-new-zealand-ad-campaign Gotta See This David Hasselhoff David Hasselhoff Air New Zealand
HuffPost Lifestyle is a daily newsletter that will make you happier and healthier — one email at a time. Learn more