CNN announced a rebranded tagline for their 2012 campaign coverage on Wednesday. Known for slogans such as, "The Best Political Team on Television" and "CNN = Politics," the network will now use specific election 2012 materials to accompany their coverage of the presidential race.
Wolf Blitzer premiered the new graphic and slogan that will read "CNN Politics America's Choice 2012," and told viewers that he has not decided between saying, "election two thousand twelve" or, "election twenty twelve" while reporting. Though the election is still a year away, cable networks received significant interest from advertisers when selling their election 2012 packages, which included CNN and MSNBC securing sponsorship deals.
"CNN's goal is to leverage our extraordinary resources and offer our viewers the most unbiased, comprehensive coverage of the most important choice the American voter will make for the next four years. CNN's 'America's Choice 2012' branding reflects our commitment to helping American voters make that choice," Washington Bureau Chief Sam Feist said.
The new tagline could also help Americans make choices in other areas of their lives, besides politics. "America's Choice" is a popular generic food brand available in major grocery stores like the A&P.
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