10 Predictions For The Future Of Media

Media, advertising, marketing and communications leaders converged for a forum on the ever-debated topic of "the future of media" this morning at New York University's Kimmel Center as part of Advertising Week.

Digital was a common theme in the roundtable discussion moderated by Josh Quittner, editorial director of Flipboard, and presented by MediaPost Communications.

Panelists for the fourth annual "Future of Media Forum" included Bob Carrigan (CEO, IDG Communications), Beth Comstick (SVP and Chief Marketing, General Electric), Mike Kelly (CEO, The Weather Channel), Steve Lacy (CEO, Meredith Corporation), Brian Monahan (EVP, Managing Director, IPG Media Lab), and Bob Pittman (Chairman, Clear Channel Media and Entertainment Platforms).

Past panelists at the event have included Martha Stewart, Ev Williams, Mark Cuban, Susan Whiting, Reed Hoffman and Fred Wilson.

Here are 10 predictions from panelists at this year's forum on what the future of media will look like in five to ten years. MediaPost also rounded up additional predictions on the future of media here.

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Comments

[Jackie Gill]

02:15 AM on 10/15/2011

Wow, hope they didn't pay their psychic too much for those predictions. In the future, stuff is going to change!

[Publishedin]

10:59 AM on 10/09/2011

#7 It Will Be Different

I recently wrote about iy: "The Future Of Media Doesn’t Include Ads"
http://blog.publishedin.com/post/10778263019/the-future-of-media-doesnt-include-ads

[nothingchanges]

08:24 AM on 10/06/2011

Not a prediction, but perhaps a futile hope.

What goes around, comes around...................

Media outlets that call themselves "NEWS" yet are nothing more than political propaganda machines will (I sincerely hope) eventually be held accountable, both legally, and financially, for their actions, and the damage they do.

http://www.mediabistro.com/tvnewser/public-policy-polling-pbs-most-trusted-fox-news-least-trusted-news-organizations_b49234

[escribacat]

02:51 AM on 10/06/2011

I'll have only one thing to say to ads: "Shut up."

[SimonBao]

09:18 PM on 10/05/2011

"Radio will evolve?"

That's a prediction? Good lord. Alert the media, that radio will evolve.

[revko]

02:22 AM on 10/06/2011

Radio killed the TV star

[SimonBao]

08:03 AM on 10/06/2011

I think it's "Video killed the radio star"...

http://www.youtube.com/watch?v=hiJ9AnNz47Y&NR=1

Who could have known they'd build an entire industry around such things.

It could be updated for the 21st century now, "Streaming devices killed the radio... and the TV... and the newspapers..."

[escribacat]

02:51 AM on 10/06/2011

It was a stunning revelation all right.

[bahkey]

05:36 PM on 10/05/2011

Radio hasn't evolved one bit, nuts still tune into Rush Limbaugh

[SimonBao]

09:27 PM on 10/05/2011

That's not quite fair.

SOME aspects of radio have been evolving all along. Unlike most of radio, NPR is actually growing. Lots more radio content is now routinely available, any time users want it, via streams and podcasts.

Other aspects are changing, even if you hesitate to use the word evolving. AM radio is nearly moribund. The bulk of the few remaining stations are religious or political content that serves far-right GOP listeners: Evangelicals, Culture Warriors, Libertarians, Tea Partiers, etc. A few other stations some real renegade content, such as programs from China Radio International.

FM appears to also be dying, and that stalwart of AM, SportsTalk, has been migrating over to FM and taking over the frequencies of failed Top 40 stations.

[bahkey]

10:05 PM on 10/05/2011

Man I hope your right,but america has been dumbing down for years now. And good high quality thinking for our next generation seems to be an inconvenience.

[stopgeorge]

04:31 PM on 10/05/2011

Not exactly an insightful article, I must say.

T.V. will be downloadable?!

Umm...I've already been watching free streaming T.V. & programs (without a cable subscription) on my laptop for several years now.

The future of media is incredibly exciting and could continue to be incredibly empowering for the little guy -- fostering creativity and achievement in us all.

But then there are the big corporate telecoms who thrive on greed.

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