10/05/2011 10:29 am ET Updated Dec 05, 2011

'Rock Center With Brian Williams' Debuts First Promo (VIDEO)

NBC's new newsmagazine "Rock Center with Brian Williams" finally has a start date — Halloween — and now it has another launch prerequisite: its first promo.

The Brian Williams-centered show has an ensemble cast of correspondents — including Harry Smith, Kate Snow, Meredith Vieira, Richard Engel, Natalie Morales and Ann Curry — but if the new 15-second spot is any indication, the network clearly knows that Williams is the main draw.

The promo features Williams and Williams alone — and, perhaps telling of the show's tone, also shows off his trademark dry sense of humor.

The show will launch on Monday, October 31 in place of the canceled "Playboy Club."