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Conde Nast Going Into Movie, TV Business

The Huffington Post   First Posted: 10/10/11 02:31 PM ET Updated: 12/10/11 05:12 AM ET

Anna Wintour

Conde Nast is coming to a screen near you.

The publisher announced a new division on Monday that will focus entirely on the creation and distribution of original programming for television, film and digital properties. The division will be headed by former CW President Dawn Ostroff. Conde Nast will now compete with publishers like Playboy, National Geographic, and Hearst, who have already crossed platforms from print to television and film.

According to a press release from Conde Nast, Ostroff and her new division "will be responsible for the development, creation, production and distribution of original television, film and digital initiatives," based on the magazine publisher's brands and content. Ostroff told Ad Age that her goal "is to talk to all the editors and publishers and understand what the brands goals are, learn more about which brands lend themselves to which platforms, and then build the team internally."

Vogue did not have any involvement in producing the documentary, "The September Issue," that followed editor-in-chief Anna Wintour as she and her team created the issue, but does demonstrate the potential Vogue can have in influencing programming for television and film. While the entertainment division may take Vogue to the screen, the print magazine had a great year. Vogue boasted ad sales growth and was voted "Best Magazine Of The Year" by Ad Age.

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