LATINO VOICES
10/11/2011 02:46 pm ET | Updated Dec 11, 2011

The Subtleties Of Marketing Beer To Latinos

Any industry looking for major growth in the U.S. market can't ignore Latinos, who make up 16 percent of the U.S. population. As the Latino population grows, beer marketers are trying more nuanced ways of influencing this key segment.

Read more on NPR.org