Google+ hasn't been getting much love from users in recent days--its traffic reportedly plummeted 60 percent from its peak--but the most damning criticism seems to be coming from Google itself.
Yegge describes Google+ as "a study in short-term thinking, predicated on the incorrect notion that Facebook is successful because they built a great product."
"But that's not why they are successful," he continues in the post, which was shared. "Facebook is successful because they built an entire constellation of products by allowing other people to do the work. So Facebook is different for everyone. Some people spend all their time on Mafia Wars. Some spend all their time on Farmville. There are hundreds or maybe thousands of different high-quality time sinks available, so there's something there for everyone."
Yegge also argued that Google's mistake was to attempt to "predict what people want and deliver it for them," an exercise that few if any innovators have been able to do successfully.
"Steve Jobs was one of them. We don't have a Steve Jobs here," Yegge wrote. "I'm sorry, but we don't."
In a follow-up post directed at "external-world folks," Yegge wrote that the 4,500-word entry, titled "Steve's Google Platforms Rant," had been posted publicly by mistake and that he had decided to remove the post because it was "really a private conversation between me and my peers and co-workers at Google."
The sharing mishap is particularly noteworthy given that Google touted Google+'s privacy protections as a key selling point and one of the major advantages its social service offered over Facebook. Google+'s "Circles" feature was lauded by Google as a solution to precisely this type of accidental over-sharing (if indeed it was an accident: one user who reposted Yegge's entry and made it available to the general public thanked Yegge for "allowing us to keep it out there" and said he "was given permission to keep it up"). "You share different things with different people. But sharing the right stuff with the right people shouldn’t be a hassle," Google wrote of Cricles when Google+ launched.
Yegge maintains that Google hasn't cracked down on him following his post.
"I contacted our internal PR folks and asked what to do, and they were also nice and supportive. But they didn't want me to think that they were even hinting at censoring me [emphasis his] -- they went out of their way to help me understand that we're an opinionated company, and not one of the kinds of companies that censors their employees," he noted.
Google did not immediately respond to a request for comment on the matter.
Google CEO Larry Page has been mum on the matter on his own Google+ account--his most recent post was about a new YouTube initiative, YouTube Space Lab.
Yegge is hardly the first Google employee to demonstrate mixed feelings about Google+. Though Google is said to have "bet the company" on the recently-launched social networking platform, many of the web giant's senior executives have barely used the site, according to research by MIchael DeGusta.
Early in September, Google+ added a Twitter-like feature that compiled popular users into categories for easy discovery. This so-called Suggested Users List prompted a backlash from users. The Huffington Post's Craig Kanalley worried that the list would "alienate people and lead to an inevitable followers war that can hurt the health of the social network and inflate people's egos," but Google's Bradley Horowitz was quick to promise that the site would soon add more categories to the list. He also said that many kinds of users would be featured, not just the most popular or best known. Others, however, pointed out even more problems. SFGate.com said that the users on the list were "overwhelmingly white," and Blogger Alexander Howard said the list raised "[c]oncerns about transparency, free advertising, influence, diversity and even accuracy." Blogger Robert Scoble went so far as to request that Google+ remove him from the SUL. "It just isn't a well curated list and so I don't want my name associated with it," wrote Scoble.
A group of vocal users has been speaking out against Google+'s "real name policy," which allows the network to suspend an account suspected of using a pseudonym, mononym, nickname, name that include symbols and some other atypical names. According to a Google+ Support page's description of the policy, "it's important to use your common name so that the people you want to connect with can find you." But, as the Sydney Morning Herald points out, this has been a problem for people like YouTube stars who are best known by the pseudonyms they perform under, and for people who have legally changed their names to a mononym. Social media commentator Dana Boyd says that Google's "real name" policy puts certain people in danger, people such as "abuse survivors, activists, LGBT people, women, and young people." Writes Boyd, The people who most heavily rely on pseudonyms in online spaces are those who are most marginalized by systems of power. "Real names" policies aren't empowering; they're an authoritarian assertion of power over vulnerable people. These ideas and issues aren't new (and I've even talked about this before), but what is new is that marginalized people are banding together and speaking out loudly. And thank goodness.
For now, Google+ doesn't allow businesses, organizations or brands to create accounts on the new social network. Google warned non-users that it would enforce a "no-brands-allowed" rule and would delete accounts that did not comply, but the company also promised that it would welcome brands once the site caters to communications between personal accounts and business accounts. While select brands have been allowed to keep their Google+ profiles, many brand pages have been removed. Google Social Head Vic Gundotra told TechCrunch in July that deleting some brand pages while allowing others to stay was "probably a mistake."
For now, Google+ enforces an age limit. Anyone under 18 years old runs the risk of having their account shut down by Google. Why aren't minors allowed inside Google+? "It's not as simple as just asking a parent for consent to let their child have an account," a Google rep explained to Time.com. "There are associated implications for data and privacy involved." According to Time.com, sites that use minors' information must inform online authorities how they are collecting such data, how they plan to use it and more. "That's why Facebook and some other sites simply forbid those under 13 from signing up in the first place," writes Time.com.
Critics of Google+ have raised concerns with the limited demographics represented on the site. comScore reported in July that 63 percent of the site's visitors were males and 37 percent were females. The following month, comScore released more demographic statistics about Google+ users. The latter report found that users were typically young (18-34 year olds) with an average yearly household income of $100,000 or more. "Google+ is definitely off to a fast start in reaching the most desirable income segments, which may make it more attractive to advertisers," the report concluded.
Currently, Google+ features apply only to personal Google accounts created with a Gmail address. This disqualifies Gmail users who have a business email account via Google Apps. If you use both a Gmail and a Google apps account throughout the day, you can only sign in to Google+ from the personal account. Google promises that it is working to integrate Google+ features with Google apps.
The Google+ Help page details some of the most common problems reported by users. Topping the list of complaints is a glitch affecting users' Circles. As Google explains, "After blocking someone, they may not be removed from your extended circles." Google has yet to offer a solution for this problem, writing instead, "We're working to improve this functionality." Some users have also reported that posts from users they've blocked still appear in their streams; others have blocked a user, only to find they were added to the blocked user's Circles.
According to the Google+ Help page, users have also noticed several problems with the stream of updates associated with their personal profiles. Some power users have found, for example, their old posts seem to disappear from their stream as new updates are posted. Google explains the problem thus: "If you have a lot of posts, you may not be able to see everything on the 'Posts' tab of your profile -- even if you click More repeatedly. Don't worry, your posts haven't been deleted and links to them will still work." Is there a fix? Not yet. "We're just temporarily having trouble displaying these old posts. Our team is working hard to fix this issue," Google writes on the +Help page.
Some of users' biggest complaints about the Google+ mobile app revolved around its limited feature set, when compared to the web-based platform. On September 20, Google announced a huge update for the app and introduced a host of features that users had been pining for, such as joining video chats (aka Hangouts) and searching for content on the social network. Even after the update, though, there are a few features that are customers find to be lacking, such as the ability to edit your personal profile via mobile. iPad users in particular complain that the iOS app, which is designed primarily for use on the iPhone, doesn't take advantage of the tablet's larger screen.