Surprise: To boost its circulation, Rupert Murdoch's Wall Street Journal Europe engaged in massive channel stuffing. It sounds like everyone discovered, all of a sudden, how media (old and new) actually work. News Corp is in a class all by itself. The phone-hacking scandal pushed the practice of chequebook journalism to the pinnacle of massive corruption. As for the circulation scheme unveiled last week by the Guardian, the Wall Street Journal Europe Europe has pushed the envelope of bogus circulation numbers much further than any other newspaper in the world.